Designing a brand for schools goes beyond logos or guidelines. Schools are complex ecosystems of teachers, leaders, parents, and students—each with unique needs. Successful SaaS branding must balance institutional trust, teacher support, and learner resonance while aligning with the academic year. Every touchpoint, from product design to customer success, shapes perception. The goal is not a fixed identity but a living brand that adapts, listens, and earns lasting trust.

Wellbeing, safety and academic results are at the top of your list. But just having it as a priority doesn't mean everything's being done as well or effectively as it could be. What can actually be done to support whole-school wellbeing at your setting?